BrandJohnson's CompositionJohnson's baby soap is enriched with Vitamin E. Easy to grip bar for bathing your newborn, recommended by the doctors. No Sulfates, No Parabens, No Dyes. Johnson's baby soap has a rich, creamy lather that gently cleanses and helps keep your baby's skin soft and supple. Preserves baby's natural skin moisture. Clinically mildness proven.